September 22, 2017
At SQFI, we are constantly improving and evolving. Not only are we keeping a watchful eye on the safety and quality in the industry, we are always updating our program. Our reach – and outreach – are keys to the success of the SQF program and to the industry’s goal of providing safe food to consumers.
We are currently producing a video that will speak to the mission of SQFI, SQF accomplishments, and who SQFI serves. It will also convey the efforts of food safety and quality professionals who ingrain a culture of food safety at every level of the food chain.
The video will be unveiled at our SQF International Conference on November 7. It will kick off the event, and powerfully convey the theme, “A Safer World. A Smarter You.” After the conference, the branded production will be shared with broader audiences through our website, email campaigns, and social media channels.
The piece will include eye-catching visuals and graphics, music, and professional narration. But, what will really engage the audience are remarks from professionals who support and utilize the program. So, we want to spotlight individuals that are going above and beyond for their organization, community and industry.
If at all possible, we would love for you to be involved in this production. We would work with your schedule – and also ensure you are comfortable with the content.
Ideally, we are hoping all filming can take place from September 27 through October 6, 2017 – but there is definitely some flexibility with that timeframe.
Due to the multiple locations involved in interview filming, we are asking that each on-camera subject complete their own filming. We recognize that different organizations will have access to varying equipment and resources. With our partnering production company, we’d provide interview talking points, filming tips (ideal set-up, framing), and wardrobe guides. Video taken on your smart phone or tablet is completely acceptable as well!
Please let me know by September 26th if you might be available to participate in this project with us.
Director, Sales & Marketing
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